50 Events at Cannes. Edited **Overnight**.
How PLAYE helped Campaign cover 50+ Cannes Lions events, with crews working around the clock to deliver 25 overnight edits.
Every event filmed. Every edit by morning.
Campaign House at Cannes Lions runs a packed programme of events, interviews and conversations. Every one needed video and photography, published fast enough to drive engagement while the festival was still top of mind. The schedule changed constantly.
Local crews, edits around the clock.
PLAYE sourced trusted local crew in Cannes instead of flying talent in, and ran editors across time zones so footage shot in the day was cut overnight. When events were added late, the team flexed in real time.
Content published while it still mattered.
25 overnight edits across 50+ events, without overloading Campaign's in-house team. Campaign now matches the level of support to each brief: managed for complex productions, direct for simpler ones.
PLAYE has given us great ability to flex up when we needed it and access to great global talent. It's been an invaluable part of growing our part of the business.
Why it worked
Local crew on the ground
Hiring in Cannes meant less travel, lower cost, a more sustainable model and crews who knew the local environment.
The edit never stopped
While Campaign slept, editors in other time zones kept the production moving, so content went live the next morning.
Flexible under pressure
Events were added late and schedules shifted. PLAYE absorbed the changes without slowing the team down.
Got a high-pressure event coming up?
Local crews, around-the-clock editing, and a team that flexes when the schedule changes.