Local Videographers, in **Every Market**.
How PLAYE gives Haymarket Content Labs trusted videographers across the UK and international markets, so the team can scale production without building its own global network.
Shoots everywhere. No local network.
Haymarket Content Labs creates commercial content for partners and supports global events every year. When work landed in several markets at once, they didn't have the local freelancer network to source videographers everywhere it was needed.
A trusted pool of videographers, ready to go.
PLAYE gave the team access to vetted videographers across the UK and international markets. They can work directly with a preferred bench or lean on PLAYE for more hands-on support when a project needs coordination.
More reach, less friction, lower cost.
Haymarket flexes up when demand peaks instead of building fixed capacity. Local-first production cuts travel and cost, and supports a more sustainable way to work.
PLAYE enabled us to access a greater, wider network of videographers, both here and globally. It also ticks all our sustainability boxes, and it keeps our costs down.
Why it worked
Talent wherever the brief lands
No time lost sourcing and vetting videographers in a new city. The right resource is already within reach.
Flex for the busy periods
Multiple partner projects at once no longer stretch the internal team.
Choose the level of support
Simple jobs go direct to a preferred freelancer. Bigger ones get PLAYE's coordination.
Shooting in markets where you have no crew?
Get trusted local videographers wherever the brief lands.