An Always-On Creative Team. **Their Best** Campaign Yet.
How Latrobe Health Services used PLAYE's always-on subscription and an embedded PLAYE expert to launch its first billboard campaign and its top-performing campaign of the year.
Agency habits, bigger ambitions.
Latrobe Health was used to traditional agency relationships, with the overheads and long commitments that come with them. They wanted to do more creative work, at a bigger scale, without locking themselves in.
A bank of hours and an embedded expert.
PLAYE's always-on subscription gave Latrobe Health a quarterly bank of hours to use across projects, scaling up or down as needed. Sophie, a PLAYE expert embedded in the team, learned the brand inside out and drew on PLAYE's fractional creative team for each brief.
Their first billboard, and their best campaign.
Latrobe Health ran its first-ever out-of-home brand campaign, for its Shane Warne Legacy Partnership, above Young and Jackson's at 1 Swanston Street. The Elfy Health Insurance campaign, concepted in AI and brought to life with 3D modelling and real props, became their top-performing campaign of the year.
We're getting more comfortable and wanting to challenge ourselves and the campaigns we're doing. We're ready to go bigger and better. And, because of PLAYE, we're able to do that.
Why it worked
Flex without the overhead
A quarterly bank of hours meant Latrobe Health could scale creative up or down without long agency commitments.
Someone who knows the brand
An embedded PLAYE expert kept every piece on brand and to the standard the team expects.
One platform for the admin
Sourcing, project management, payments and compliance ran through PLAYE, so the team could focus on marketing.
Want creative capacity that's always on?
Get a bank of hours, an expert who knows your brand, and a team that scales with you.