Local Content. **Regional** Scale.
How SEEK used PLAYE's network of local creatives across Asia-Pacific to produce video that feels native in every market, without managing a stack of agencies.
Pace, scale and localisation. All at once.
SEEK's in-house creative team needed high-quality, localised content across Asia-Pacific, fast. Each market has its own language, culture and expectations, and managing multiple agencies or vendors to cover them was slow and complex.
A regional content engine, built on local talent.
PLAYE connected SEEK with a handpicked network of trusted freelancers across the region, from videographers in Bangkok to copywriters in Jakarta, and handled contracts, payments and compliance so SEEK could focus on the creative.
Content that performs and resonates.
An eight-part video series tailored to each local audience, and a first production in a new market that exceeded expectations. SEEK now has a preferred pool of talent to keep raising the bar.
PLAYE supported our in-house team to flex and scale. In markets where we don't have SEEKers based, we can call on PLAYE and use them as an extension of ourselves.
Why it worked
Local insight in every market
Local crews and marketing teams made sure each piece felt authentic and relevant to the audience it was made for.
An extension of the team
In markets without SEEK staff on the ground, PLAYE acted as an extension of the in-house team.
Admin handled
Contracts, payments and compliance ran through PLAYE, freeing SEEK to focus on the work.
Creating content across multiple markets?
Get trusted local creatives in every market, managed in one place.