One Festival Week. **A Year** of Marketing.
How a 14-person PLAYE crew captured more than 250 events at SXSW Sydney, and handed the team the content that drives their marketing for the year ahead.
1,600+ events. A small marketing team.
SXSW Sydney spans conference, expo, games, music and screen. The team needed the highlights captured well enough to fuel the next year of marketing, without adding load during the busiest week of their calendar.
A 14-person crew, run by one creative partner.
PLAYE assembled producers, videographers, photographers and editors, and a trusted creative partner handled scheduling and management. SXSW handed over content capture instead of juggling suppliers.
Content that keeps working all year.
Fast turnaround during the week, then a library that becomes SXSW Sydney's main marketing material for the year ahead, promoting the next festival long after October.
It was actually a lot of the same people. They understood our style, understood what we were looking for, they'd built on the learnings from the previous year.
Why it worked
The same crew came back
In year two, many of the same creatives returned already knowing the brand and the brief. Less briefing, faster ramp-up, stronger output from day one.
One point of contact
A trusted creative partner coordinated the whole crew, so the SXSW marketing team stayed focused on running the festival.
Built for scale, not one-offs
A preferred bench of freelancers who improve each year turned event coverage into a repeatable model.
Planning your next big event?
Get a vetted crew, one point of contact, and content that outlasts the week.