Seek & PLAYE: Local Content, Global Scale.
Beyond Borders: A New Way to Scale Creative
When SEEK partnered with PLAYE, their goal was ambitious — to create high-quality, localised content across the Asia-Pacific region, fast. The challenge? Balancing scale, speed, and cultural relevance without the traditional headaches of managing multiple agencies or vendors.
PLAYE’s platform-based approach solved that. By connecting SEEK with a handpicked network of trusted freelancers across APAC — from videographers in Bangkok to copywriters in Jakarta — SEEK built a regional content engine capable of delivering at pace and scale.
“When it comes to creating content across APAC, we face three main challenges: pace, scale, and localisation. That’s exactly where PLAYE comes in.”
Local Insight, Global Collaboration
For SEEK’s in-house creative team, working across diverse markets brought complexity — different languages, cultural nuances, and expectations. With PLAYE, they gained an extended production team that could flex with demand and bring authentic local insight into every campaign.
“Since I’m based in Indonesia and don’t speak Thai fluently, I rely a lot on the collaboration with both the local production crew and the local marketing team in Thailand. They play a critical role in ensuring the content feels authentic and relevant.”
Through PLAYE’s creative network, SEEK delivered an eight-part video series tailored to each local audience. The result was content that not only performed — it resonated.
“Highly relevant local content is what truly connects with our audiences in those markets.”
Fractional Teams, Full Confidence
With PLAYE embedded as an extension of SEEK’s creative operations, the team could scale up for large regional projects or down when needed. PLAYE handled the logistics — from contracts and payments to compliance — freeing SEEK to focus purely on creativity.
“PLAYE supported our in-house team to flex and scale. In markets where we don’t have SEEKers based, we can call on PLAYE and use them as an extension of ourselves.”
The collaboration built trust, consistency, and efficiency across borders — the foundation for delivering exceptional creative outcomes.
“When you have strong collaboration, it builds trust — and that trust always leads to a better final result.”
Results that Resonate
The partnership quickly proved its value. SEEK’s first productions in new markets exceeded expectations, demonstrating what’s possible when local know-how meets global reach.
“The local creative output was fantastic. It was the first time we produced in that market, and we were really happy with the result.”
With access to a preferred pool of creative talent across APAC, SEEK now has the confidence and infrastructure to continue raising the bar.
“When you combine local know-how with global reach, great things happen.”
Looking Ahead
As SEEK continues to expand its footprint across the region, PLAYE remains a core partner in helping them deliver authentic, impactful creative at scale.
Together, they’ve proven that creativity doesn’t have to be centralised to be consistent — and that the future of content production lies in empowering local talent through seamless global collaboration.
PLAYE is the future of Creative Resourcing.
Fractional Creative Teams. Fully Managed. Always Ready.
